Ilya Zhitomirskiy

The agony of entrepreneurship

In November 2011 Ilya Zhitomirskiy, only 26 and one of the co-founders of Diaspora, the “open-source Facebook” which received notoriety after raising over $200,000 on Kickstarter (at that stage the most successful project on the crowdfunding platform) killed himself. His mother still believes that if he didn’t start the project he would be alive today. On January 11 this year Aaron Schwartz, a celebrated and much-loved hacker and activist took his own life. He was also 26. I never met Aaron but several friends were very close to him. One was his partner. Reading the tributes that poured in it was impossible not to be deeply saddened that someone so young, so talented and with so much to contribute had given up like this. The loss not only to his friends and family but to all of us is immense.

And just two weeks ago I read about the passing of Jody Sherman, co-founder and CEO of Ecomom. I didn’t know Jody either but he was also admired by people I admire. The initial reports avoided specifying a cause of death but he too had committed suicide.

As Jason Calicanus asked  over the weekend, should we talk about this?

Yes, we should.

Entrepreneurship is a really hard road, filled with rejection, misunderstanding and self-doubt. You pour yourself into a project only to see the world disparage or, worst, ignore it. You must deal with people telling you to get a real job, with the stresses of poverty and uncertainty, with the constant possibility, indeed the likelihood, of total failure. But your job is to project constant positivity, to always be selling your vision and product, to inspire people to join you on this mad mission.

You probably work long and unhealthy hours. You might struggle to find time for exercise, or to socialise, or to take time out to be alone and reflection.

In other words it can be a very unhealthy pursuit, not only physically but emotionally.

During the eight years I led Vibewire I had many dark days, days when I was so exhausted I was reduced to tears, days when I couldn’t see how we would continue. But then I’d go to a meeting with the Vibewire team or a potential funder or a media interview and I’d have to summon all my positivity and energy and pitch our programs and vision of the future, convince them all that there was a pathway to the future we sought.

After I left Vibewire in March 2008 my successor as CEO had an emotional breakdown just a few months later, crushed by the complexity of our projects and the constant workload and stresses involved in bringing in the funds required to keep them alive.

So how did I survive for the eight years before that? First of all, I didn’t entirely. By the time I departed I was utterly burnt out, and for the year prior to that I was just barely nursing myself through, on many days just focusing on the day before me and what I needed to do to get to the next one, like a prisoner in jail, desperately pushing myself to get what needed to be done, done to get the organisation to the point where I could walk away. Once I did it took me months to feel like I could be productive again.

I pushed myself through thanks to incredibly supportive parents, sibling and partner and a group of friends outside the world of social entrepreneurship, who cared about me rather than Vibewire, who valued me as a person, not just an entrepreneur. I would go out with them to parties in the forests which wrap around Sydney at least monthly and stomp my frustrations and stresses into the dirt dance floor until there was just the freedom and joy of movement and dancing and friendship, and my heart filled up with love, community and connection to nature. Being part of this creative, DIY community kept me balanced, with dancing allowing me to be in my body, not my head, and the friendships I formed giving me an identity outside of Vibewire, outside of entrepreneurship.

I don’t know what drove each of these innovators to take their own life. For Aaron an over-zealous prosecution and the threat of jail was clearly a unique and significant factor. All of them struggled with mental health issues at different times. But I do know that as entrepreneurs we are all prone to driving ourselves to breaking point and that one of the hardest but most important things we must learn is how to be personally sustainable, how to take care of ourselves, in the midst of stress and uncertainty and repeated failure.

One of the hardest things about entrepreneurship is that you can become your venture in the eyes of many people. People would often say in introducing me “Tom is Vibewire” and I would cringe, knowing that wasn’t what we were going for at all, that it was in many ways a sign of failure to build the broad base of leadership we needed to be successful but also that it was such a narrowing of me as a person. And it’s also true that in entrepreneurship, unless you are truly gifted or lucky or more likely both, you’ll have as many bad days as good ones, as many set-backs as successes.

As Jess Lee, founder and CEO of Polyvore pointed out in a great recent blog post titled “Why are startup founders always unhappy?” even a successful growth pattern is wiggly, and as entrepreneurs tend to live mostly in the moment and also be very ambitious it’s easy to get depressed during a down phase even if you’ve experienced extraordinary success over the preceding period of time. And if you are your organisation, when the organisation is struggling you feel a failure personally.

Jess puts it this way:

Humans are terrible at understanding absolute values. We are best at understanding acceleration and deceleration, or rate of change. You are happiest when your growth is accelerating. When growth slows down, you start to become less happy. When you’re not growing, you are in unhappy territory.

This is why it’s so important to have a life outside your startup, to have an emotional floor that doesn’t undulate with your company’s fortunes. I am not trying to generalise the experiences of Ilya, Aaron and Jody. Each was unique. But I have been finding myself thinking about these issues repeatedly over the past few weeks as tragedy followed tragedy, about my own struggles and what it takes to survive as entrepreneurs and changemakers. Ultimately it comes down to balance, however you find that, to relationships, and community and love.

So please be good to yourself everyone, and give yourself what you need to be sustainable and happy and whole.