Saturday March 27 2010

Earth Hour: Good idea, bad framing

So this Saturday is Earth Hour. For the uninitiated Earth Hour is call to action that asks people to turn of their electricity for one hour in recognition of climate change. Earth Hour was started in Sydney, Australia, in 2007 and has since been taken global by WWF.

Their website says:

In 2009 hundreds of millions of people around the world showed their support by turning off their lights for one hour.

Earth Hour 2010 will continue to be a global call to action to every individual, every business and every community. A call to stand up, to show leadership and be responsible for our future.

Pledge your support here and turn off your lights for one hour, Earth Hour, 8.30pm, Saturday 27th March 2010.

Now turning off your lights is a good idea and I encourage people to take part but the framing of Earth Hour has always bothered me.

Much of the language around the initiative is about 'taking responsibility', 'taking action' and 'showing leadership' but it seems enough to demonstrate this responsibility, action and leadership for one hour, once a year. If Earth Hour were framed as an opportunity to reflect on the immense challenge facing the human race, the need to alter our relationship with the planet and pursue a more sustainable path it would make a great deal of sense to me. It could be an environmental May Day, a chance to come together and prepare for the great work ahead.

Or if it were linked to political action and clearly identifying the necessary policy steps and roadblocks to action, inspiring people to increase the pressure on their leaders for reform, that would make a lot of sense to me.

Instead Earth Hour is framed as actually doing something about climate change. This is completely false conception, and very dangerous. False action which allows us to feel we are making a difference, that we are doing our part, makes it less likely that we will make a real difference, or give up anything beyond an hour of electricity.

Earth Hour is the perfect corporate-friendly initiative: many of the businesses in the Sydney CBD and other cities turn off the lights of their office towers for the hour. On 8.30pm on a Saturday. In return they get to claim a little bit of green cred. But the real issue is why are office lights on at 8.30pm on Saturday night in order to be turned off? Why do they need to be turned on again at 9.30pm? And after this completely harmless non-threatening non-disruptive event business continues as usual.

In 2008 we spent Earth Hour at a participating restaurant. The kitchen power remained on, I assume, as meals continued to arrive in the candle-lit restaurant. It was really nice, a treat. After an hour of enjoyable and romantic dimness the lights came up again. Immediately following the completion of the Hour a fireworks display unexpectedly began, to celebrate this wonderful city-wide event. Environmental protest as dining occasion, as public celebration, as symbolic feelgood vibes, man. Well done on going an hour without electricity - let's blow up some carbon! Woo!

Hard to reflect on our unsustainable culture, the sacrifices and adaptions we will need to make and the difficult road again when fireworks are busting overhead. Ooooh. Aaahhh.

So turn off your lights at 8.30pm this Saturday, but don't kid yourself that you've made a difference when you do so. Instead sit in the dark, or in a park on a rug with friends, or in your backyard staring at the stars, and know that we have huge challenges and changes ahead, and so much work to be done to sweep away the forces that would lead us to disaster if they can make a dollar more. And think about how your actions can lead us towards a better, more sustainable tomorrow. Then act.